1-Operational CRM: Leveraging oCRM Technologies in the Pharmaceutical Industry 4-Aug-2004 This report examines the Operational CRM process, its benefits to pharmaceutical companies and the factors currently driving its use. It provides an overview of the present Operational CRM market, along with an assessment of the vendor marketplace.
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2- Analytical CRM: new technologies for the pharmaceutical industry 12-Dec-2003 Learn more about the leading Analytical CRM vendors and the products and services they offer the pharmaceutical industry and develop strategies for the introduction and development of Analytical CRM technologies in your company. -------------------------------------------------------------------------------------------------------------------------