|
Categories |
|
eHealthcare Pharma |
|
|
Biotechnology Cancer Consumer Customer
Relationship Management Drug
Delivery eHealthcare
Pharma eHealthcare
Physician Generics
Healthcare Medical
Devices OTC
Pharmaceuticals Pharmaceuticals Pharmacoeconomics Therapeutic
Areas: - Cardiovascular
- Central
Nervous System - Immune
Disorders and Inflammation - Infectious
Diseases - Oncology -
Women'sHealth
|
|
|
1- Datamonitor's eHealth Consumer Insight Survey: 2005 Survey Results Overview 15-Nov-2005
This PowerPoint presentation identifies current consumer usage and their preferences for online health information and services as well as emerging technologies that are impacting consumers' relationships with their physicians.
------------------------------------------------------------------------------------------------------------------------- |
2- The eHealth Market in Japan: Building Physician Loyalty Via Online Tools 28-Oct-2005
The eHealth Market in Japan focuses on how pharmaceutical companies can take advantage of physicians' demands for online tools and services to reach physicians of their products in Japan.
------------------------------------------------------------------------------------------------------------------------- |
3- The eHealth Market in Japan focuses on how pharmaceutical companies can take advantage of physicians' demands for online tools and services to reach physicians of their products in Japan. 07-Oct-2005
------------------------------------------------------------------------------------------------------------------------- |
4- Datamonitor's eHealth Physician Insight Survey: 2005 Survey Results Overview 06-Oct-2005
This PowerPoint insight survey pack identifies the growth potential for online tools.
------------------------------------------------------------------------------------------------------------------------- |
5- Direct-to-Consumer Advertising Regulations in the European Union: Developing Relationships Online 04-Oct-2005
The established ban on Direct-to-Consumer advertising in the European Union poses a unique challenge to the traditionally brand-driven pharmaceutical industry. In lieu of aggressive television and print-based promotional campaigns, companies must instead focus on driving consumers to seek a diagnosis by increasing disease awareness.
------------------------------------------------------------------------------------------------------------------------- |
6- Direct-to-Consumer Advertising Regulations in the US: What are the implications for the eHealth market? 16-Sep-2005
Public perception of the US pharmaceutical industry is at an all-time low. Enhanced safety warnings attached to some drugs and the complete market withdrawal of others have undermined consumer confidence in both the industry and the products it produces. These doubts pose an imminent danger to an industry that will have to rely increasingly on word-of-mouth to create brand awareness and loyalty.
------------------------------------------------------------------------------------------------------------------------- |
7- The eHealth Market in France: Assessing the Online Needs of Physicians and Consumers 28-Jul-2005
Examines the current and future eHealth market in France from the perspective of consumers and physicians. Key opportunities in both the consumer-facing and physician-facing markets are identified.
------------------------------------------------------------------------------------------------------------------------- |
8- The eHealth Market in Germany: Assessing the Online Needs of Physicians and Consumers 07-Jun-2005
Examines the current and future eHealth market in Germany from the perspective of consumers and physicians. Key opportunities in both the consumer-facing and physician-facing markets are identified.
------------------------------------------------------------------------------------------------------------------------- |
9- Physician Insight Survey: 2004 Survey Results
Overview 19-Jan-2005 This trend analysis pack, presented in PowerPoint,
provides an overview of the results from Datamonitor's 2004
eHealthInsight physician research. Physicians were interviewed about
their information requirements and experience with eHealthcare
tools. ------------------------------------------------------------------------------------------------------------------------- |
10- The eHealth Market in the US: Assessing the Online
Needs of Physicians and Consumers 14-Jan-2005 Investigation of Internet
penetration, online information requirements and mobile technology
use by US physicians and healthcare consumers, with analysis of
trends and physician and consumer attitudes. ------------------------------------------------------------------------------------------------------------------------- |
11- Patient Recruitment Online: Accelerating the Clinical
Trial Recruitment Process 15-Jun-2004 Discussion of the challenges of
the current clinical trial recruitment process and the potential
role of eRecruitment. ------------------------------------------------------------------------------------------------------------------------- |
12- The eHealth Market in Italy: Understanding Physician
and Consumer Needs 18-May-2004 The eHealth Market in Italy analyzes physician and
consumer Internet use. It examines the Internet penetration, online
information requirements and mobile technology use of both groups.
It also looks at trends and physician/consumer
attitudes. ------------------------------------------------------------------------------------------------------------------------- |
13- eHealth Regulations in the US: Understanding the
Evolving US Legislative Landscape 17-May-2004 Analysis of the changing eHealth
regulatory environment in the US, including discussion of trends and
general strategies for regulatory compliance. ------------------------------------------------------------------------------------------------------------------------- |
14- Maximizing Prescribing Opportunities: Capitalizing on
Primary and Secondary Care 14-June-2004 An in-depth review of the key
issues affecting the prescriber's decision to opt for one drug over
an alternative both in the primary and secondary care setting.
Recommendations are centered around optimal targeting strategies.
-------------------------------------------------------------------------------------------------------------------------
|
15- Permission Based Marketing: Providing Consumers
Personalized Online Marketing 14-Jun-2004 Overview of permission based
marketing and the opportunities offered by this type of marketing.
The report examines the principal methods of gaining permission from
consumers, what information to provide and what channels to use.
-------------------------------------------------------------------------------------------------------------------------
|
16- Electronic Data Capture & Management:
Opportunities to Streamline the Clinical Trial Process
11-Jun-2004 Analysis of evolving electronic data capture (eDC)
market, including an examination of the challenges inherent in
adopting an eDC-based clinical trial process, and current trends and
key players within the eDC market. -------------------------------------------------------------------------------------------------------------------------
|
17- eHealth Regulations in Europe: Understanding the
Changing European Legislative Landscape 20-Apr-2004 Companies that implement forward-looking strategies
will be able to hasten compliance and take full advantage of the
opportunities presented by future regulations. -------------------------------------------------------------------------------------------------------------------------
|
18- The eHealth Market in France: Understanding Physician
and Consumer Needs
12-Mar-2004 The report evaluates the
various eHealth markets based on current trends and
physician/consumer attitudes. -------------------------------------------------------------------------------------------------------------------------
|
19- eDetailing: Reducing Costs and Improving the
Effectiveness of the Detailing Process 23-Jan-2004
This trend analysis pack, presented in PowerPoint,
provides an overview of the present eDetailing market and the market
potential for this type of detailing. -------------------------------------------------------------------------------------------------------------------------
|
20- Consumer Health Websites: A Guide to Positioning
Consumer Health Information Online 16-Dec-2003
This trend analysis
pack, presented in PowerPoint, provides case study analysis of
leading pharmaceutical company websites that target consumers with
disease, product and lifestyle information. -------------------------------------------------------------------------------------------------------------------------
|
21- Disease Management Online: Web-based Tools for
Patients 11-Dec-2003
Datamonitor identifies
the trends in online disease management technologies and examines
their prospective use by the pharmaceutical industry. ------------------------------------------------------------------------------------------------------------------------- |
22- The eHealth Market in Germany: Understanding Physician
and Consumer Needs 7-Nov-2003
Analysis of physician
and consumer internet use in Germany. ------------------------------------------------------------------------------------------------------------------------- |
23- Search Engine Marketing: Maximizing the Visibility of
Online Properties and Services 4-Nov-2003
The visibility of an
online property can be increased substantially through the optimal
use of search engine positioning strategies. ------------------------------------------------------------------------------------------------------------------------- |
24- Evaluating Patient Information Needs: Developing a
Business Model for Online Marketing 4-Nov-2003
This report examines
the patient demand for health information and the current online
offerings from pharmaceutical companies and other healthcare
players. ------------------------------------------------------------------------------------------------------------------------- |
25- The eHealth Market in the UK: Understanding Physician
and Consumer Needs 3-Oct-2003
An investigation of
Internet uptake, online information requirements and mobile
technology use by physicians and consumers in the UK, with a review
of trends and physician/consumer attitudes. ------------------------------------------------------------------------------------------------------------------------- |
| |
| |