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eHealthcare Physician |
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Biotechnology
Cancer
Consumer
Customer Relationship Management
Drug Delivery
eHealthcare Pharma
eHealthcare Physician
Generics
Healthcare
Medical Devices
OTC Pharmaceuticals
Pharmaceuticals
Pharmacoeconomics
Therapeutic Areas:
- Cardiovascular
- Central Nervous System
- Immune Disorders and Inflammation
- Infectious Diseases
- Oncology
- Women'sHealth
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1- Electronic Detailing: Reaching Physicians with Consistent & Comprehensive Marketing Messages Online 6-Jan-2005
Electronic Detailing examines the eDetailing market in the US and Europe. Core
factors driving the adoption and future of eDetailing within the marketplace are
summarized. Additionally, key vendors that are active within each market are
profiled.
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2- Reaching Cardiologists Online: Developing Marketing Strategies Consistent with Regional Demand 21-Dec-2004
Examination of the online needs of cardiologist in the US and Europe. Best
practices in providing cardiologist-facing online services are examined, with
emphasis on meeting the demands of local cardiologists from each market.
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3- Electronic Prescribing: Maintaining Leverage in the Future Prescribing Process 17-Nov-2004
Electronic Prescribing examines the benefits and challenges inherent in the
adoption of ePrescribing technologies. Opportunities for pharmaceutical
companies to maintain leverage at the point-of-care during and after adoption
are examined.
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4- Online Consumer Forums: Reaching Patients and Caregivers through Online Communities 25-Oct-2004
Online Consumer Forums examines current practices in the design and launch of
online health forums. Best practices in providing robust online health resources
are examined, with specific emphasis on focusing marketing initiatives on target
audiences.
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5- Reaching Oncologists Online: Aligning Online Marketing Strategies with Demand 5-Oct-2004
An examination of the online behavior and preferences of oncologists in the US
and Europe, with an assessment of the market potential of various online
services based on the current usage and attitudes of oncologists.
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6- Electronic Sampling: Influencing Physician Prescribing Behavior Through More Efficient Sampling Approaches 6-Aug-2004
Electronic Sampling analyzes the growing eSampling market. It examines the limitations of the traditional sampling system and discusses how electronic sampling can improve sales. It also looks at trends and key players within the eSampling market.
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7- Maximizing Prescribing Opportunities: Capitalizing on Primary and Secondary Care 14-Jun-2004
An in-depth review of the key issues affecting the prescriber's decision to opt for one drug over an alternative both in the primary and secondary care setting. Recommendations are centered around optimal targeting strategies.
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8- Electronic Data Capture & Management: Opportunities to Streamline the Clinical Trial Process 11-Jun-2004
Analysis of evolving electronic data capture (eDC) market, including an examination of the challenges inherent in adopting an eDC-based clinical trial process, and current trends and key players within the eDC market.
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9- Physician Targeted Websites: Understanding the Online Needs of Physicians 12-Mar-2004
This trend analysis pack, presented in PowerPoint, provides insight into the online behavior of physicians in Europe and the US, with particular reference to their current and desired use of physician-targeted websites.
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10- Physician Practice Websites: Strengthening Patient-Physician Relationships 30-Jan-2004
Datamonitor identifies key trends in physician practice websites using statistical analysis and examines the implications such sites have for marketing in the pharmaceutical industry.
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11- The eHealth Market in the US: Understanding Physician and Consumer Needs
19-Jan-2004
The eHealth Market in the US analyzes physician and consumer Internet use. It examines the Internet penetration, online information requirements and mobile technology use of both groups. It also looks at trends and physician and consumer attitudes.
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12- The eHealth Market in Spain: Understanding Physician and Consumer Needs 18-Dec-2003
An examination of internet penetration, online information requirements and mobile technology use by physicians and consumers in Spain, with a review of trends and physician/consumer attitudes.
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13- Physician Insight Survey: 2003 Survey Results Overview
16-Dec-2003
This trend analysis pack, presented in PowerPoint, provides an overview of the results from Datamonitor's 2003 eHealthInsight physician research. Physicians were interviewed about their information requirements and experience with eHealthcare tools.
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