1- The Pharmacoeconomics Outlook: Turning value-for-money requirements into a competitive advantage
Nov-2003
This report examines the most commonly used pharmacoeconomic methodologies with respect to both study perspective and the range of R&D costs that can be analyzed. In addition to this, the strategic applications of pharmacoeconomics at three critical points in the value chain: R&D, pricing/reimbursement and marketing are also detailed in this report.
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